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Business Skills Modules

Retailing Skills

Category Management

Understanding category management
  • Learning Objectives
  • The definition of category management
  • Why category management is important
  • How category management may contribute to business success
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New products and merchandising
  • Learning Objectives
  • How to introduce new products
  • The importance of merchandising
  • How appropriate merchandising can drive sales
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Building for more success
  • Learning Objectives
  • How customers think
  • Why this is important to your success
  • How you can use your understanding of category management to build a better business, reward your customers and encourage them to stay loyal to your pharmacy
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Customer Engagement

Antibiotic Stewardship

Communication skills
  • Learning Objectives
  • Find out how participating in health education can benefit your business
  • Improve understanding of antibiotic resistance and how you can help reduce future problems
  • Become familiar with public health initiatives such as the new UK Five Year Antimicrobial Resistance Strategy 2013 to 2018 and the Global Respiratory Infection Partnership (GRIP)
  • Improve your communication skills using antibiotic stewardship as an example
  • Understand how to help people change their health behaviour
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Changing health behaviour
  • Learning Objectives
  • An introduction to health behaviour change
  • Persuading, influencing and negotiating skills
  • How to use these techniques within the pharmacy
  • Antibiotic stewardship and upper respiratory tract infections (URTIs)
  • Sore throat as an example
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Motivational interviewing
  • Learning Objectives
  • Understand the importance of optimal communication to pharmacy business through different interviewing techniques
  • Appreciate the value of motivational interviewing in antibiotic stewardship and communication in pharmacy
  • Identify opportunities for action with GRIP’s 1, 2, 3 approach
  • Through example role play understand why timely interventions can boost pharmacy business
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Negotiation Skills

Understanding negotiation

Understanding negotiation
  • Learning Objectives
  • Why good negotiation skills are useful
  • What good negotiation is
  • What research you need to do before entering into a negotiation
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Managing negotiation
  • Learning Objectives
  • Present the offer as a proposal for discussion
  • Clarify the position, using a range of questions to help understanding of facts and emotions
  • Negotiate by bargaining, which is a ‘give and take’ way of moving forward
  • Close the deal, which will result in one of three possible outcomes
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Practising negotiation
  • Learning Objectives
  • Understanding Negotiation showed you how to do your research in preparation for negotiation.
  • Managing Negotiation showed you the process of negotiation and its possible outcomes.
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Time Management

Understanding time management

Understanding time management
  • Learning Objectives
  • What time management is
  • Why time management is useful
  • What you can do to improve your time management
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How do you spend your time?
  • Learning Objectives
  • In Understanding time management we looked at current priorities and assigned relative importance to them.
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Practising time management
  • Learning Objectives
  • In Understanding time management we looked at what time management is and why it is useful. We examined your priorities to understand the most important ways you could spend your time.
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Marketing Skills

Marketing Fundamentals

Marketing Fundamentals and Planning
  • Learning Objectives
  • What marketing is and why it is important for your business
  • The basic principles of marketing and how they apply to your pharmacy
  • How to create a marketing strategy for your pharmacy
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Marketing your pharmacy in-store
  • Learning Objectives
  • Understanding who your customers are, and what their needs are
  • Knowing the types of activity that you can undertake for in-store marketing
  • Seeing how in-store marketing can be put into practice through merchandising, signage, staff training and customer communication
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Marketing your pharmacy externally
  • Learning Objectives
  • To understand what the four components of external marketing are
  • To know the pros and cons of the media you can use
  • To consider how to get the right message to your target audience
  • To understand the importance of measuring the results of your marketing
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