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Learning objectives

This e-learning module is designed to help you understand:

  • why good negotiation skills are useful
  • what good negotiation is
  • what research you need to do before entering into a negotiation
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Negotiation skills - Your patients and your business

Punit Jansari, Training Consultant at Excel Communications, highlights the value of good negotiation skills and explains their key benefit for pharmacy - margin optimisation with a competitive market.

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The key to successful negotiations

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The fundamentals of negotiating

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