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Retailing Skills

Category Management


Understanding category management
  • Learning Objectives
  • The definition of category management
  • Why category management is important
  • How category management may contribute to business success
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New products and merchandising
  • Learning Objectives
  • How to introduce new products
  • The importance of merchandising
  • How appropriate merchandising can drive sales
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Building for more success
  • Learning Objectives
  • How customers think
  • Why this is important to your success
  • How you can use your understanding of category management to build a better business, reward your customers and encourage them to stay loyal to your pharmacy
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