80% of pharmacists see at least one customer with an eye condition each day, often caused by modern lifestyles.1 Many common eye conditions have overlapping signs and symptoms, which can be confusing for customers - and a challenging area for pharmacies. A mystery shopping report in 2014 showed that only 42% of pharmacies surveyed in the UK correctly identified dry eye.2 Giving customers better advice on eye conditions will demonstrate the value of a pharmacy visit.
We’ve created some simple exercises to reinforce your team’s learning once they have completed their training modules. These are designed to help your team put their knowledge into practice in an everyday pharmacy environment.
If you’d like to expand or refresh your own clinical understanding of eye conditions, here are some good Continuing Professional Development links and additional resources to help you keep up-to-date with the latest evidence and practice.
The Pharmaceutical Journal joined forces with RB and surveyed members of the Royal Pharmaceutical Society to gauge how commonly dry eye is seen in the pharmacy and devised an independent editorial campaign to address the learning needs of pharmacists.
The Pharmaceutical Journal’s Pharmacy Learning Centre is a dedicated learning resource on the treatment,
and management of eye conditions in pharmacy.
Blink test consultation tool*
NICE eye allergies. Click here to view the NICE Clinical Knowledge Summary guidance.
NICE infective eyes. Click here to view the NICE Clinical Knowledge Summary guidance.